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Ebook Design by ebook-designs.co.uk http://ebook-designs.co.uk Professional Ebook Designs Fri, 29 Jan 2016 14:20:04 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.6 Difference between Kindle ebooks and PDFs http://ebook-designs.co.uk/difference-kindle-ebooks-pdfs/ http://ebook-designs.co.uk/difference-kindle-ebooks-pdfs/#respond Thu, 06 Mar 2014 12:19:38 +0000 http://ebook-designs.co.uk/?p=647 There’s a lot of confusion regarding the production of books for Kindle and a lot of it is caused by our natural tendency to think of them in the same way as print book or PDF. We’ve all grown up with traditional books, so it seems logical that these new digital version should be pretty […]

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There’s a lot of confusion regarding the production of books for Kindle and a lot of it is caused by our natural tendency to think of them in the same way as print book or PDF. We’ve all grown up with traditional books, so it seems logical that these new digital version should be pretty much the same, although that’s not really the case.

When designing a book for print we use PDF files that have a totally static, fixed layout; this is ‘set in stone’ by the book designer. Kindle ebooks, on the other hand, have a very different internal structure and are meant to be manipulated by the reader. In fact, that’s one of the biggest benefits for users of the Kindles. Users can change the size of the words and choose their own font as well as adjusting the line spacing, margins and more. Unlike a PDF, or a printed book, Kindle ebooks are specifically designed to allow for this level of flexibility.

A good analogy is the comparison between a lump of granite and a piece of clay. The granite – in this case, the print book or the PDF document – cannot be altered in any way unless it is physically damaged. The contours of the granite will always be the same, no matter how hard you attempt to change them. Equally, the layout of a print book or a PDF ebook will always be the same. You cannot re-order, move or shuffle the pages around. If chapter four starts on page 210 of the print book, it will, of course, start on page 210 in the PDF, and there’s nothing you can do to change this. If chapter eight in the print book uses a special font for certain sections of a chapter – lets say a handful of italicised callouts, for example – then, you guessed it, chapter eight of the PDF will display the same icalicised styled font. However, this is not the case with a Kindle ebook.

A Kindle ebook, or the clay in our analogy, is much more malleable. Specific elements, such as the style and size of the font, can be adjusted by the reader, as well as things such as the space between lines and even the “page” margins. Any adjustment made to these settings will affect how the words flow between “pages” and where breaks occur.  The size of the screen also affects how many words appear on the screen at a time. An ebook displayed on the iPhone may contain more individual screens of text than one displayed on the Kindle, since the screen size of the former is so much smaller.

The “re-flowing” nature of the text in an ebook means that each screen or “page” of text will never have a set page number, although some e-readers automatically assign “virtual page numbers” to each screen. It’s unlikely that these page numbers will match up with your print book and there’s a good chance that they’ll also vary from one device to another. The appearance of the document may even change on a single device if any of the settings are changed – by increasing the font size for example.  Like clay, your ebook will change and “re-shape” itself with every adjustment the reader makes. The challenge here is to create a layout that makes just as much sense and is just as usable on something as tiny as a mobile phone as it would be on a large computer monitor – no matter what settings the reader is using.

For these reasons we encourage authors to treat the two formats as completely separate entities. They both serve totally different purposes and the worst mistake that a publisher can make is to try and make the two match one another because that just wouldn’t be playing to the strengths of each medium. Print books and PDFs are great for highly visual layouts that are designed to be flicked through, whilst ebooks are designed for flexibility and an easy reading experience from cover-to-cover.

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The Secret to Producing a Killer ebook for Content Marketing http://ebook-designs.co.uk/secrets-producing-killer-ebooks-content-marketing/ http://ebook-designs.co.uk/secrets-producing-killer-ebooks-content-marketing/#respond Wed, 04 Sep 2013 08:21:37 +0000 http://ebook-designs.co.uk/?p=631 Whatever your industry, an ebook can form a useful part of your marketing mix. You may even be using them already, but are you doing so effectively? When you use them properly they can form a strong element of your content marketing. You can build your reputation, your brand and your influence. If your content […]

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Whatever your industry, an ebook can form a useful part of your marketing mix. You may even be using them already, but are you doing so effectively? When you use them properly they can form a strong element of your content marketing. You can build your reputation, your brand and your influence. If your content is high quality, readers will often be prepared to give you more time than they’d usually commit to reading a blog post, for example.

Despite all of this, ebooks are surrounded by several myths and assumptions. Let’s take a look at a few of them.

 

The ebook is free so people will definitely want to download it

Once upon a time, when the internet was still a mysterious and foreign land, people would download pretty much everything and anything that was free. It was a novelty that we weren’t used to in the physical world.

Sadly, for the budding internet marketer, things are no longer like this. If you’re expecting someone to hand over their contact details, you better be sure you’re offering them something of genuine value. Make sure your cover design looks the part and use a good quality photo of it to draw in attention. Be sure to play up the benefits of why someone should want read your ebook – be clear on exactly what you’re offering and what they can gain from reading it.

Put yourself in the shows of your prospects and ask yourself,  “why should they share their contact details with you?” Visitors to your site won’t take it just because it’s free. You need to extol the benefits.

 

I can write it and have it live in no time

Writing a decent ebook isn’t as simple as locking yourself in a room and chaining yourself to a Word processor for a few hours. A good ebook is well thought out and well structured.

Start by coming up with a really basic outline. What do you want to achieve with your ebook and who’s going to be reading it? Try and find an issue or a challenge that you know your customers face and then address it.

Next, you can start adding flesh to the bones, maybe you could start by writing up a list of chapters and move on from there. Rome wasn’t built in a day, so keep writing bits here and there until you’ve got a complete draft.

Even then you’re not done just yet. You should read and re-read your book several times; each time editing and refining what you’ve written. Editing can be a laborious task, so you might want to consider hiring a professional to help you out..

If your ebook was written and produced in a hurry, or  wasn’t edited properly, you can bet your readers will spot it. It won’t flow properly, or they’ll be certain pages that don’t get your message across clearly enough. Always make sure you’ve got plenty of time for production.

 

People will be able to tell the difference between my content and rubbish content

It used to be easy to spot the difference between good content and bad. You know the ones, horribly looking 200-page ebooks with yellow highlighter everywhere and badly written content. These days it’s a lot harder, because even badly produced ebooks can look okay at first glance – you really need to make yours stand out from the crowd.

Give some thought to how the book will be formatted. You want it to look as professional as possible to create the right impression. A well designed document will have a much higher perceived value than another one that’s not quite so polished or well presented.

If you’re using images, make sure their use isn’t restricted by copyright. Think about it, the last thing you want is a knock on the door a few months down the line because you were careless and pinched a photo from Google images. A good site for free, professionally taken, photographs is www.sxc.hu, but always check the license to make sure it covers the purposes you have in mind.

 

If I write it, they will come

Simply writing an ebook, exporting it as a PDF and linking it to an Aweber form isn’t enough. You can’t just assume that people will download your work and automatically want to share it with their Facebook and Twitter families.

You need to take steps promote the ebook yourself. Whether it’s an eye catching opt-in on your homepage, a well crafted squeeze page that you link to your AdWords campaign or even just a thought provoking and well timed tweet, it’s your job to get the message out there. Then, once people start to download your ebook, if it really is that good people will have a natural desire to share what you produced.

Have you written and published a marketing ebook? Let us know how you found the experience.

 

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Funny Book Covers http://ebook-designs.co.uk/funny-book-covers/ http://ebook-designs.co.uk/funny-book-covers/#respond Sun, 14 Jul 2013 09:16:29 +0000 http://ebook-designs.co.uk/?p=583 It’s a bright and sunny Sunday morning, the birds are singing and it looks like it’s going to be a scorcher. So, just for a change, how about something a little bit light hearted? In our line of work, we see many different kinds of book covers; some of them are amazing and pay great […]

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It’s a bright and sunny Sunday morning, the birds are singing and it looks like it’s going to be a scorcher. So, just for a change, how about something a little bit light hearted?

In our line of work, we see many different kinds of book covers; some of them are amazing and pay great testament to the  talented designers that created them, others aren’t quite so striking and tend to pass by generally unnoticed, whilst others are just plain absurd. It’s those latter offerings I’d like to focus on today, as we take a peek at a collection of covers that should raise a smile or too.

I have to mention that none of these covers are our work and each is the copyright of its respective owner.

What do you think? Have you seen any comical covers that could be added to this ensemble?

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Top 5 Tips for Having a Book Cover Designed http://ebook-designs.co.uk/top-5-tips-for-having-a-book-cover-designed/ http://ebook-designs.co.uk/top-5-tips-for-having-a-book-cover-designed/#respond Wed, 03 Jul 2013 15:09:23 +0000 http://ebook-designs.co.uk/?p=566 Having a book cover designed can be an exciting experience, but it can also seem a little scary if you’ve never done it before. Here are our top five tips for getting the most from your book cover designer: Interested? Find out more about the ebook and book cover design services offered by ebook-designs.co.uk today.

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Having a book cover designed can be an exciting experience, but it can also seem a little scary if you’ve never done it before. Here are our top five tips for getting the most from your book cover designer:

  • Be sure to do lots of research into other books in your chosen genre. Find some covers that appeal to you and don’t hesitate to share them with your designer, so they can get an idea of the style you have in mind. Try to be consistent with any themes you pick out – no matter how much you love them all, handing your designer a stack of totally different covers could cause confusion.
  • Before you start, it’s important to have all of the necessary text for your cover [also called the ‘copy’] ready. The copy, including your book’s title, the author’s name and any descriptive quotes are the most important part of the cover design. No matter how amazing your cover looks, it’s utterly useless without this information. Descriptive quotes from people who have read an early draft can be a powerful selling tool for your book and are great for adding credibility.
  • Take the time gather together any photos or illustrations that you have. Whether these are licensed images that you want to include on the cover or just further points of inspiration, they’ll be of great use to your book cover designer. When browsing images online, you should be aware of any copyright restrictions that may be in place as you’ll either need to buy a licence or get the photographer’s permission for anything you wish to use. If this sounds daunting, don’t worry; most reputable designers will be happy to source the images for you.
  • If your book is to be printed, you should think about the content for the back cover, including the copy and perhaps a photo of the author and a short bio.
  • Again, if you’re producing a print book, think about getting the interior layout sorted early on in the process. The final page count of the book will impact upon the spine width and waiting on the interior can hold up the entire project.

Interested? Find out more about the ebook and book cover design services offered by ebook-designs.co.uk today.

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Judging a Book by its Cover http://ebook-designs.co.uk/cover-judging/ http://ebook-designs.co.uk/cover-judging/#respond Mon, 01 Jul 2013 10:42:53 +0000 http://ebook-designs.co.uk/?p=556 After what seems like decades spent locked in your spare room, away from your family, friends and loved ones – not to mention the hours of blood sweat and tears you’ve painstakingly invested – your literary masterpiece is finally completed. So, what now? Surely the best thing to do now is to get the thing […]

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After what seems like decades spent locked in your spare room, away from your family, friends and loved ones – not to mention the hours of blood sweat and tears you’ve painstakingly invested – your literary masterpiece is finally completed. So, what now? Surely the best thing to do now is to get the thing on Amazon as quickly as possible and wait for the pennies to roll in? Well, not quite; first you need a cover design! An eye catching book cover design is one of the things that will draw attention to your title, helping it stand out from the hundreds, if not thousands, of other books in your category.

Here are things to consider when creating a book cover:

  • Be sure that the style of your cover reflects the content of your book. From love stories to business guides, be sure to choose imagery, colours and typography that fit in with your marketplace or genre.
  • If you plan to sell on Kindle, the design should meet ebook cover best practices. Print covers aren’t always the same as ebook covers, so what works on the book stand won’t necessarily cut the mustard in a digital storefront.

Couldn’t I just go for a DIY option?

Well, of course you could, but would that really have the same impact as a professionally designed version? Ask yourself if you have the skills to produce something that looks the part and consider whether a home-made cover would give out the right message for your book.

Bear in mind that when a user conducts search on Amazon, it’s highly likely they’ll see a screen with literally dozens of covers to choose from. This means you often have less than one second to make a connection with your reader and grab their attention.

Lets illustrate the point. Below are two examples of book covers, the first is based on a real DIY cover we received in the past [although it wasn’t actually from this particular author], the second is a book cover designed by ebook-designs.co.uk:

 

diy

 

Twos-Company2

 

In all honesty which book cover is more likely to catch your attention? Which one looks the more professional, eye catching and enticing to potential readers?

Sometimes, as an author, paying for a professional ebook cover design can seem like an additional expense that just isn’t worth it. It can be easy to fall into the trap of thinking that you can’t afford it, or it isn’t worth it. Time after time, a professionally designed cover will pay for itself [sometimes several times over] through the extra revenue it can attract. The question you need to ask is can you really afford not to have one?

Of course, there is no substitute for a well written, smartly formatted and carefully marketed ebook, so, no matter how great your cover looks, it’s not necessarily a golden ticket to becoming a bestseller overnight. However, if you’re ticking all of the other boxes, a well designed ebook cover can be the icing on the cake, leading to a more professional and polished appearance as well as increased sales.

Interested? Find out more about the ebook and book cover design services offered by ebook-designs.co.uk today.

 

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Watch the Ebook Design Video http://ebook-designs.co.uk/watch-the-ebook-design-video/ http://ebook-designs.co.uk/watch-the-ebook-design-video/#respond Sun, 09 Jun 2013 08:58:24 +0000 http://ebook-designs.co.uk/?p=539 Check out the new ebook design video:     The video give a brief insight into what we do and what we’re about. To find out how we can help bring your book, or ebook design project to life please get in touch with us.

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Check out the new ebook design video:

 

 

The video give a brief insight into what we do and what we’re about. To find out how we can help bring your book, or ebook design project to life please get in touch with us.

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Choosing keywords for your ebook http://ebook-designs.co.uk/understanding-keywords/ http://ebook-designs.co.uk/understanding-keywords/#respond Sun, 09 Jun 2013 08:35:03 +0000 http://ebook-designs.co.uk/?p=526 Put simply, keywords are words, or phrases, that are entered into a search engine. This could be an internet search engine like Google, or it could be an internal search function, like the one provided by Amazon. When publishing an ebook on Amazon, you’ll be asked to ‘tag’ your work with some keywords or phrases. […]

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Put simply, keywords are words, or phrases, that are entered into a search engine. This could be an internet search engine like Google, or it could be an internal search function, like the one provided by Amazon. When publishing an ebook on Amazon, you’ll be asked to ‘tag’ your work with some keywords or phrases.

Unless your readers know the exact details of your book, which is quite unlikely, they’ll need to use a  search engine to find it. This means you need to make your book as easy to find as possible. All other things being equal, an ebook with the right, well chosen, keywords will be much easier for customers to find than one with no keywords at all. Ultimately, this will increase your chances of enjoying better sales.

The challenge here is to try to make sure the words you enter correlate with what your potential readers are searching for. For example, keywords such as “novel,” “history”  and ““World War II” might help someone searching for “historical fiction” to find your book.

How to choose keywords

  • You can always start with the absolute basics, such as your name and the title of your book.
  • Next, try to look at your book from a reader’s perspective. Decide what general subject area your book falls under. Is it a work of fiction, a biography or maybe a poetry anthology? Put this in as a general keyword, along with variants like “novel,” “autobiography,” and so on. Include a few areas which your book touches on in less detail, but be sure to keep the keywords relevant to your content.
  • If you’re writing fiction, think a little wider and consider describe your themes and settings in more detail: Wuthering Heights might warrant keywords like  “Victorian,” “Haworth” and “England.”
  • Learn from the experts. Unless you’re writing in an extremely specialised field, chances are you’ll be facing some competition from established authors. Look at their blurbs and marketing material, their tags on Amazon, and have a good read of any customer reviews, which may reveal more about what their books are about. Readers of those other books may well be interested in your book, — but, of course, they have to be able to find it.

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How do I Publish a Kindle ebook on Amazon? http://ebook-designs.co.uk/how-do-i-publish-a-kindle-ebook-on-amazon/ http://ebook-designs.co.uk/how-do-i-publish-a-kindle-ebook-on-amazon/#respond Fri, 24 May 2013 07:06:40 +0000 http://ebook-designs.co.uk/?p=490 Here at ebook designs we help a wide range of clients, from experienced publishing agents to first time authors. Whilst some of the people we work with are seasoned pros when it comes to publishing a title on Amazon, we appreciate that this doesn’t apply to everyone. Although we’ve no desire to move into the […]

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Here at ebook designs we help a wide range of clients, from experienced publishing agents to first time authors. Whilst some of the people we work with are seasoned pros when it comes to publishing a title on Amazon, we appreciate that this doesn’t apply to everyone. Although we’ve no desire to move into the publishing arena, we’re always more than happy to offer a few pointers to any would be self-published writers.

Once we’ve completed a project, one of the questions we get asked the most is “How do I Publish a Kindle ebook on Amazon?” The answer is actually really straight-forward and the whole process only takes a few minutes, so I thought I’d put a blog post together outlining the steps:

  1. First up, head over to kdp.amazon.com/self-publishing/signin
  2. If you already have an Amazon account, you can use this to sign in, if not simple go through the sign-up process to create your username and password and then sign in.
  3. Once signed in you’ll see a large yellow button that says “Add new title” – click this to get started.
  4. The next part is pretty intuitive, you’ll be asked to enter details about your book. The fields are pretty self explanatory and cover things like the description and any keywords that Amazon customers might use to find your book. If you do get stuck, just let us know and we’ll be happy to talk you through it.
  5. There are several screens like this and, once you’ve entered all of the information, you’ll eventually arrive at a screen that asks you to upload your cover file and the actual book file. Click on the button to upload the cover, locate the file on your local machine and click ‘upload’.
  6. Next, it’s time to upload the actual book, so this time click on the button to upload the book and find the .mobi file on your computer, click ‘upload’ and you’re almost done.
  7. Finally, once everything is uploaded you can either save as a draft, while you review everything, or go to the next screen and enter pricing information before you hit publish and go live.

If that sounds really easy it’s because it is! Whilst some publishers may wish to shroud the process in a mist of secrecy just to justify their cut of the royalties, our aim is to make things as simple as possible.

Do you have a book you’d like to publish on Kindle? Then please contact us today to find out how we can help you to make it happen.

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Bridging the Generations http://ebook-designs.co.uk/bridging-the-generations/ http://ebook-designs.co.uk/bridging-the-generations/#respond Thu, 16 May 2013 06:43:20 +0000 http://ebook-designs.co.uk/?p=464 Whether it’s our French friends and their fabled love of garlic or people with big feet and their big, ahem… shoes, we can all fall into the trap of stereotyping from time to time. More often than not, these opinions tend to be short sighted and far from representative [apart from the big shoes of […]

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Whether it’s our French friends and their fabled love of garlic or people with big feet and their big, ahem… shoes, we can all fall into the trap of stereotyping from time to time. More often than not, these opinions tend to be short sighted and far from representative [apart from the big shoes of course]. So, what about the Kindle; is it really true that this innovative device is purely the preserve of tech-savvy twenty somethings? I thought we’d put this to the test, by sampling the views of two individuals, outside of this typical demographic.

 

First up, it’s Andrea, age 14:

“With technology developing faster than we can keep up and gadgets like the kindle becoming increasingly popular, people say that the book will soon become outdated. But, who can blame people for wanting a kindle?

It is said that once you buy a Kindle, you are four times more likely to want to read. So, the Kindle has made reading cool again, as it’s sleek, stylish, and you can take it just about anywhere. You don’t have to go out to the shops just to get a new book, because you have a whole library at your fingertips. Amazon offers over 400,000 eBooks for you to read and enjoy, and they are usually a lot cheaper than the hardback version. You can purchase up to 32GB of space on the device, which is way more than you would probably ever need. And there is no need to go rooting through your cupboards to find your favorite one; it just takes one click to find it again!

The Kindle is genius and although some people will shake their heads and say it doesn’t live up to the real thing, I believe it does. In fact, it’s much better than a book, and saves a lot more trees – so, what’s not to like?”

 

Next, at the other end of the spectrum, it’s Michael, aged 62:

“The Kindle is a marvelous piece of kit that has revolutionised my reading experience. Perfect for leisurely afternoons in the garden or  more frantic trips into London on the train alike, I  for one wouldn’t dream of being without it. 

I’m the first to admit that when I opened the gift from my son, two Christmases ago, I was fairly skeptical about its usefulness. How could the paper book ever be replaced? After all, man-kind had managed perfectly well with paper and ink for centuries, so what use was this new ‘e-ink’ technology?

With more than a little cajoling, I, somewhat reluctantly, began to play with my new toy. In the beginning it was far more out of politeness than it ever was interest. Somehow, as the weeks past, I began to secretly enjoy my exploration and found myself spending more and more quality time with just me and my Kindle.

The fact is, it’s so easy and so convenient. Purists may argue that there’s something special about holding a physical book in your hands and, to a point, I might agree. There will always be some books that I’ll have to own in paperback – there’s something about the smell and feel of a book that’s quite magical. So, whilst the Kindle can never deliver the complete sensory experience, I don’t think that’s the point. For casual day to day reading, the Kindle offers a straight-forward and portable reading method that works.

Will the ebook ever replace the real book? I don’t think so. Is the Kindle a worthwhile gizmo to complement your physical library? Most definitely.”

 

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All new ebook design site http://ebook-designs.co.uk/all-new-ebook-design-site/ http://ebook-designs.co.uk/all-new-ebook-design-site/#respond Fri, 03 May 2013 07:01:22 +0000 http://ebook-designs.co.uk/?p=363 After three years on the internet, we decided it was time for a bit of a makeover! As you can see, we’ve updated the website and gone for a fresh and minimal look that’s reflective of the simple and straight-forward ebook design services that we offer. Despite the visual overhaul, everything else is still the […]

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After three years on the internet, we decided it was time for a bit of a makeover! As you can see, we’ve updated the website and gone for a fresh and minimal look that’s reflective of the simple and straight-forward ebook design services that we offer.

Despite the visual overhaul, everything else is still the same; you can still rely on a friendly and professional ebook design service along with great looking designs and layouts. So, if you’re looking for high quality book or ebook design at an affordable price, you can rest assured you’re absolutely still in the right place.

If you have any questions, or need any general information don’t be shy – please drop us a line at info@ebook-designs.co.uk and we will be more than happy to answer any queries you may have.

Also, stay tuned to this blog for news and information about the world of ebooks and the latest goings on at ebook-designs.co.uk – for now though, please enjoy the new site.

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